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Amazoner

Find what’s keeping your Amazon listings off the first screen.

Fixed-price audits of your Amazon listings, advertising and seller account. Every finding comes with the evidence and the fix, ranked by what it costs you.

One ASIN, free. No card and no account access needed.

What an Amazoner audit actually finds.

Not general advice. Specific problems on your listings and in your data, each with where we found it, why it matters and what to change. Choose a finding to see its evidence.

  1. What we found
    The title skips the brand, leads with “Steel Water Bottle” and leaves out “insulated”, “stainless steel” and “double wall”, three of the ten most-searched terms. It ends with “Premium Quality”, promotional wording Amazon’s title guidelines ask sellers to leave out.
    Why it matters
    Title words are among the strongest signals for search relevance, and on mobile only the first 70 to 80 characters show in results.
    Recommended fix
    Follow Amazon’s current title format, brand first, then product type and key attributes: “Tidewell Insulated Stainless Steel Water Bottle, 750ml, Double Wall, Leak-Proof Lid”.
    Product pageCatalogueAdsA+ReviewsVideo
  2. What we found
    The main image carries a “24H COLD” text badge.
    Why it matters
    Amazon’s main image rules don’t allow text, logos or graphics. Listings that break them can be suppressed from search.
    Recommended fix
    Move the claim to a secondary infographic image and keep the main image to the product on pure white.
  3. What we found
    The 500ml, 750ml and 1L bottles are three separate listings with no parent, so reviews are split 312 / 1,284 / 96.
    Why it matters
    Shoppers on one size can’t see the others, and each listing ranks on its own smaller review count.
    Recommended fix
    Create a parent ASIN with a Size variation theme and attach all three as children.
  4. What we found
    Two search terms spent £275.70 in 30 days for 3 orders, while the best-converting exact match ran out of budget on 21 days.
    Why it matters
    Budget is going to broad terms that don’t convert and is cut off from the one that does.
    Recommended fix
    Add “kids” as a negative, move “water bottle” to phrase match at a lower bid, and raise the exact campaign’s daily budget.
  5. What we found
    The bottle fills about 71% of the frame. The top three results fill 85% or more.
    Why it matters
    A small product reads poorly in search thumbnails, which lowers click-through against bigger, clearer competitors.
    Recommended fix
    Recrop or reshoot so the product fills at least 85% of the frame.
  6. What we found
    4 of 9 image slots are used. There is no size-reference, lifestyle or temperature infographic image.
    Why it matters
    Shoppers can’t judge size or use from photos alone, which leads to questions, hesitation and returns.
    Recommended fix
    Add a size comparison, an in-use photo, a hot and cold infographic and a lid close-up.
  7. What we found
    The first bullet spends 16 characters on “PREMIUM QUALITY” and makes no measurable claim.
    Why it matters
    The first bullet is the one most shoppers read, and it answers none of their questions.
    Recommended fix
    Lead with the benefit buyers search for: cold for 24 hours, hot for 12. Then capacity, cup-holder fit and care.
  8. What we found
    The A+ comparison chart says the bottle keeps drinks cold for 12 hours, while the main image says 24. It also lists the 1L as “Coming soon”, though it’s on sale.
    Why it matters
    A+ is often the last thing shoppers read before buying. Claims that disagree with the rest of the listing raise questions, cost trust and lead to returns.
    Recommended fix
    Check every A+ claim against the title, bullets and images, settle on the tested figure, and link the 1L from the comparison chart.
  9. What we found
    There’s no video on the listing. Each of the top three results for this search has one in its image gallery.
    Why it matters
    Video shows what photos can’t: the lid sealing, the bottle tipped on its side, how it fits a cup holder.
    Recommended fix
    Add a 30 to 45 second product video. We write the storyboard shot by shot, and can produce the video for you or brief your own team.
  10. What we found
    18 reviews say it doesn’t fit a car cup holder and 11 say the lid is hard to clean. The listing doesn’t mention either.
    Why it matters
    Repeated complaints are questions the listing should answer before the sale. Left unanswered, they turn into low ratings and returns.
    Recommended fix
    Add the bottle’s diameter and a cup-holder photo, a care bullet with a lid close-up, and lead with “stays cold all day”, the most praised point.
  11. What we found
    4 of the 52 one- and two-star reviews are about delivery or the seller, not the product.
    Why it matters
    Amazon’s community guidelines don’t allow seller, order or shipping feedback in product reviews, but until removed these still count towards your rating.
    Recommended fix
    Report each one through its Report link, citing the guideline it breaks. Amazon reviews every report and decides what to remove.
  12. What we found
    Another seller holds the Buy Box at £0.60 less, on 9 of the last 30 days.
    Why it matters
    Most sales go through the Buy Box, so on those days your ads and traffic mostly convert for someone else.
    Recommended fix
    Check whether the seller is authorised, then review pricing rules and Brand Registry protections.
  13. What we found
    “Capacity” and “Insulation type” are empty, and the backend search terms use 112 of 249 bytes.
    Why it matters
    Empty attributes keep the listing out of filtered searches, and unused bytes are search terms the listing can’t be found for.
    Recommended fix
    Complete the attributes and fill the backend terms with synonyms and common misspellings, without repeating title words.

See what you’re actually paying for.

Every audit is delivered as a report like this one, written for the person who will make the changes.

amazoner

Audit report for Tidewell

Executive summary

Brand
Tidewell
Marketplace
amazon.co.uk
ASINs reviewed
10
Data period
Last 30 days

Average listing score

64/100

28 issues found

  • High 7
  • Medium 12
  • Low 9

Fix these first

  1. 1Merge the 500ml, 750ml and 1L bottles into one variation family.High
  2. 2Remove text badges from 4 main images before they are suppressed.High
  3. 3Rewrite 6 titles around the top search terms for each product.High
Page 1 of 6

Sections included in each audit

AuditExecutive summaryASIN findingsListing qualityAdvertisingPrioritiesRoadmap
ASIN audit–
PPC audit––
Account audit––
Complete audit

Pick what we look at next.

Choose a size and the price updates. Every price is the whole price.

Audit
A prioritised report with the evidence and fix for each issue. Your team makes the changes.
Done for you
Includes the audit. We make the changes in your account and check the results 30 days later.
Choose what to audit

For specific listings. Paste the ASINs you want us to look at.

AuditA prioritised report. Your team makes the changes.

ASIN audit

A line-by-line review of each listing against the search terms and competitors that matter in its category.

Best for: Sellers who know which products underperform and want to know why.

Number of ASINs

£99

5 ASINs. £19.80 per ASIN

Order 5 ASINs
You receive
A PDF report per ASIN with a score, findings ranked by impact, and the fix for each.
Turnaround
3 to 5 working days
We need from you
The ASINs and the marketplace. No account access needed.
What’s included (7)
  • Title, bullets, description and backend search terms
  • Keyword coverage against the top search terms for the product
  • Main image, gallery and A+ content
  • Reviews, rating trend and common complaints
  • Price and Buy Box history
  • Category and browse node placement
  • Benchmark against the top three competitors

Done for youWe make the changes in your account and check the results.

Listing optimisation

We audit each listing, rewrite it, and upload the changes for you. Includes a 30-day check on rank and conversion.

Best for: Sellers who want listings fixed without doing the rewriting themselves.

Number of ASINs

£79

1 ASIN. One-off fee

Order 1 ASIN
You receive
Live, updated listings plus a before-and-after report.
Turnaround
7 to 10 working days
We need from you
The ASINs, the marketplace, and Seller Central user access with permission to edit listings.
What’s included (6)
  • Everything in the ASIN audit
  • Keyword research per ASIN
  • Rewritten title, bullets, description and backend terms
  • Image brief for your designer or photographer
  • Changes uploaded to Seller Central
  • Rank and conversion check 30 days later

Compare every package side by side

From order to report in four steps.

  1. 15102550100

    £179

    Choose a package and size

    Pick what to audit and how much of it. The price is shown before you pay.

  2. B08N5WRWNWB0C7XK2M9QB09XYZ1234

    amazon.co.uk3 of 10

    Send your ASINs or access

    ASIN packages need the ASINs and marketplace at checkout. Account and PPC packages need access, and we send instructions within one working day.

  3. amazoner

    Receive your report

    Findings ranked by severity, each with the evidence and the fix. 3 to 10 working days depending on the package.

  4. Your team

    Works from the report

    Done for you

    We make the changes

    Fix it, or have us fix it

    Work through the roadmap yourself, or order a done-for-you package and we make the changes.

Not ready to buy? Step one can be the free audit of one ASIN.

What you can hold us to.

  • The price is fixed before you pay

    Every package has a set price for its size. There is no call to get a quote and nothing is added later.

  • Every finding comes with evidence and a fix

    Each issue in the report shows where we found it, why it matters and exactly what to change.

  • Audits only need read-only access

    ASIN audits need no access at all. We only ask for edit permissions when you order a done-for-you package.

Marketplaces we audit

22

UK
amazon.co.uk
Europe
amazon.deamazon.framazon.itamazon.esamazon.nlamazon.seamazon.plamazon.com.beamazon.ie
North America
amazon.comamazon.caamazon.com.mx
Rest of world
amazon.com.bramazon.aeamazon.saamazon.egamazon.com.tramazon.inamazon.co.jpamazon.com.auamazon.sg
What’s the difference between an audit and a done-for-you package?

An audit is a report: every problem we find, ranked, with the fix for each. Your team makes the changes. A done-for-you package includes the audit and we make the changes in your account, then check rank and conversion afterwards.

What exactly is in the report?

An executive summary, findings per ASIN, a listing quality breakdown, an advertising review where the package covers ads, a priority matrix and a 12-week roadmap. You can page through a sample above.

Do you need access to my Seller Central account?

Not for ASIN audits: we work from your public listings and market data. Account and PPC audits need read-only access. Done-for-you packages need permission to edit listings or campaigns. We send step-by-step instructions after you order.

How long does it take?

Between 3 and 10 working days, depending on the package. Each package shows its turnaround. The clock starts once we have the ASINs or access we need.

Which marketplaces do you cover?

All 22 Amazon marketplaces, from the UK and EU stores to the US, Canada, the Middle East, Japan and Australia. Choose the marketplace when you order.

Is the free audit really free?

Yes. One ASIN per email address, with no card and no obligation. It is the same format as a paid ASIN audit.

What if I have more than 100 ASINs?

Order the 100 ASIN size for your best sellers, or email us for a quote on the full catalogue.

How do I pay?

On a secure checkout hosted by Wix. You get an emailed receipt with your order reference.

Are you part of Amazon?

No. Amazoner is an independent consultancy, not affiliated with or endorsed by Amazon.

Start with one listing. See what we find.